I’m terrible at coming up with blog names. When I first started my main site, Runblogger.com, it was on the Blogger platform and the URL was oblinkin.blogspot.com. Not very descriptive, though @oblinkin remains my personal Twitter handle to this day. The story behind that name is that my daughter couldn’t say Abe Lincoln when she was little, and it always came out as “Oblinkin.” It had meaning to me, but no real meaning to anyone else.
After about six months of writing on Runblogger, I realized that I needed a custom URL and a new name, so I came up with Runblogger. I wasn’t all that crazy about it at the outset, but it was short and sweet and described well what the site would be about (a blog about running). The name has grown on me over the years, and its simplicity is something that I still value. In fact, it’s become something of a second identity for me.
I’ve been mulling for quite awhile the idea of starting a second blog. I love writing about running, but the one problem with a niche blog like Runblogger is that it’s become associated with a narrow range of subject matter. A lot of the things I’d like to write about just don’t fit well. A good portion of Runblogger readers could probably care less about how to tweak a blog, the relative merits of Blogger vs. WordPress, the differences between online advertising models, or what my favorite RSS aggregator is. I needed a place to write about this stuff since I spend more time blogging and tweaking my sites than I spend running, and I have a ton I’d like to share. I also wanted a place where I could share random thoughts, so it had to be more than just a blog advice site.
So, about a week ago I decided to take the plunge and brainstorm a new site. The first step to get things rolling was to come up with a name. I agonized for days about this. I bought a few domain names at Just Host, but none really spoke to me. I thought about just using my own name so I bought petermlarson.com, but again I didn’t really want to name a site after myself (just not my style). I considered therproudgeek.com until my wife nixed it. I was having major blog title block.
I finally decided to come up with a list of the few major things that define me. Who am I? First and foremost, I’m a husband and father. But, I didn’t want a daddy blog, though I may write a bit about parenting here and there. I’m a runner, but that’s covered already. What else? Well, I’m a professional blogger. Check. I obsessively read about and study the art and business of blogging. OK, good. I’m also a scientist, and I spent 15 years working as a professional biologist (still am in a slightly different capacity). Now we’re getting somewhere! And out came the idea of calling the site TheBlogologist.com. It covered the bases I was trying to cover, it was short and sweet, it described me, I liked it, and it got my wife’s seal of approval. We’re in business!
Now comes the hard part – building and fleshing out a new blog. I’ve decided to push this site live quickly so you can watch it grow and develop. It’s very much under construction right now, but that’s kind of the point. This is what I do, building blogs is a large part of what this site will be about, and by not waiting until I have a finished product I’ll be able to write about the various steps I take as I go along. I hope you join me for the ride!